About Us

                                   My About Us:

Shift Athleisure Wear was founded" in Detroit Michigan by La Tonya Howard on 12/28/23. The brand was formally LDH Boutique founded in 2019. The brand was initially created as a service brand to help women with their physique. Due to family reasons, La Tonya needed a brand that would allow me to work from home. Hince, an online clothing brand for women was created. The problem the brand plans to solve to offer women solutions to her busy life by providing athleisure and lounge wear that she can wear to work and work out without having to change.

Athleisure and loungewear are popular fashion categories that cater to the needs of women who want to transition from work to workout while staying comfortable and stylish. Athleisure wear combine the comfort and flexibility of workout clothes with the style and versatility of everyday fashion. Loungewear, on the other hand, focuses on comfort and relaxation, often featuring soft and cozy fabrics. 

For the active middle-aged woman, athleisure and loungewear can be the perfect solution for all-day comfort and style. These categories offer a range of options, from leggings and yoga pants to hoodies and sweatshirts, that can be worn for both casual and workout occasions.

Overall, athleisure and loungewear can provide a comfortable and stylish solution for a active middle-aged woman who wants to transition from work to workout. By choosing high-quality materials, flattering styles, and versatile pieces, you can create a wardrobe that works for you both in and out of the gym.

Mission Statement: To provide comfortable and affordable athleisure and lounge wear to active middle-aged women so that she feels relaxed at as well as during her workout. She will be able to make the transition without having to change clothing. This is the perfect solution for a busy woman.

Slogan: Live Your Best Life